Patricia Carrasco CV - Jobfie

Marketing, Sales & Revenue

Different type of Hotels, from large and medium size to Boutique Hotels around Europe.

- Instagram and Facebook Audits
- Social Media strategies and implementation for Hotels
- Manage social media: Instagram, Facebook… (updates, posts, stories, calendar…)
- Websites audits and SEO strategies (Keywords strategy and blogs copywriting)
- Content Creation
- Marketing Performance
- Hotels Pickup analysis Reports
- Tools used: Google Analytics, Google Tag Manager, Google Ads, Later, Squarelovin, Facebook Business, Excel, Outlook, Canva.

Pace Migration & Education is a small farm in the market but with a big name in the market. As a part of this team, I look after the marketing aspects and also the education area. When I first started the business was mainly migration, with one bold goal, grow in education, we have jumped from 20 students per year to more than 150 students in the last year.

As a marketing officer, I develop followings functions:
SEO/SEM - Offsite and Insite.
Develop new projects, try new ideas.
Prepare strategy with Director of the company and implement it with the team on a daily basis
Google Adwords
Google Analytics
Effective marketing campaigns online
Blogs writer - Articles
Infographics
Newsletters
Facebook and Instagram
Customer Serice
Weekly reports
Customers consultation and advise (Migration and Education)
B2C

As a Studnet consultant:
- Provide advises and recommendation for onshore and offshore students
- Follow up applications process. Requesting Offer letter, and CoEs.
- Enrollment/Admissions process for the students
- Direct contact with the office PACE Migration in the Philippines

Migration in Australia is a sensitive industry where you can see different cases every day.

- Support and onboarding of Skills.
- Online Marketing Campaigns.
- Visiting Clients
- Creating Follow-Up Reports
- Participate in meetings with management.
- Responsible for designing advertisements and defining the Web Layout
- Fully responsible for the recruitment process of new employees.
- Control, evaluation, support and follow-up of the sales team.
- Negotiations with clients

Main Achievements:

- Increased the number of onboarded clients thanks to a combination of a rigorous selection process with an efficient training program which enabled the Sales team to fully understand the product when pitching new clients.

- Maintained a positive work environment and encouraged teamwork.

The following tasks were amongst my duties:

- 100% Marketing online
- Generation of daily traffic reports and statistical analysis of insurance quotes.
- Follow-up meetings with external agency (Wink)
- Error control
- Insurance quote validation
- Creation of RAF’s
- Weekly Training on the different department within Nuez Seguros.

The following tasks were amongst my duties:

- Marketing On and Off
- Relationships with clients and partners as well as and negotiations
- Negotiated product price with providers
- Weekly analysis of sales data
- Sales forecast 
- Weekly PMix and NPD Reports for each product category. 
- Generation of briefings for Marketing Campaigns. 
- Control and Follow-up  of campaigns as well as approval of designs. 
- LSM forecast in all shops. 
- Reviewed the corporate webpage
- Direct relationship with franchisee’s