Víctor Villar Hernando CV - Jobfie

Digital marketing professional with over 10 years of experience in web management, emailing campaigns and data-driven marketing strategies. Proven expertise in optimizing campaigns, managing international digital transformation projects, and enhancing user conversion rate. Certified in Google Analytics, with strong skills in MS Excel, CRM automation platforms and leveraging data for strategic decision-making.

Management and optimization of multi-product B2C websites; planning, execution and reporting of CRO strategy results; technical lead for the development and growth of both corporate and product websites.

• Increased website conversion rates by 20% to 80% by optimizing different pages and landing pages specifically created, such as the calendar page, resulting in a sales increase of 12% to 25%.
• Led the project to implement the Group's new web ecosystem in Madrid office, contributing to the creation of a multisite web for two musicals and the company's corporate website, working with a multidisciplinary team both locally and internationally, generating over 1M € in annual business.
• Ideated, planned and created new landing pages and sections on websites, producing high-quality content that improved both the qualitative and quantitative aspects, targeted at specific audiences, resulting in a sales increase of 2% to 5% and improving the site ranking.

Data management, web projects, and email marketing campaigns. Technical lead for the international project to transform and implement the company's new B2C web platform, "NextStage". Head of the CRM area and projects related to digitalization and processes automation.

• Responsible for data management ensuring the security and quality of data. Created online & offline reports and designed and optimized diverse ETL processes reducing data loss and issues by 30% and managing detailed sales data with over 600K € in yearly revenue.
• Optimized and enhanced the Email marketing automatic campaigns increasing the NPS score by 17%, managing a database of 1,5M records with over 10M emails sent and generating more than 200K €.
• Organized and led the technical migration and implementation of the company new websites in order to align them to the global requirements and designing scalable and modular solutions with high-quality designs which increased the company digital revenue by 5% to 10%.

Websites management and optimization. Digital marketing campaigns management and reporting. Technical responsible in the Digital Department for the international processes and projects.

• Managed and optimized the company B2C websites, with more than 100M yearly users and over 600K € in revenue.
• Optimized and ensured the correct performance of digital marketing online campaigns, supervising the yearly budget and optimal revenue generation, while leading the Digital Marketing department from a technical perspective and serving as the primary contact for company vendors.

Creation and management of global technological and marketing B2B solutions, overseeing national and international IT projects, providing technical assistance and internal user support.

• Improved the company reporting process by automating it, which reduced time and costs by 20%.
• Technical leader in Madrid subsidiary for the IT department ensuring the correct performance of all the IT aspects of the office making it competitive and relevant in the Spanish and Portuguese markets.

Conceptualization and design of B2C websites, with direct client contact throughout the entire project lifecycle. Managed the Domains Dept., serving as the liaison between clients and public administration.

• Product web designer for the "Avanza" and "Avanza2" plans by the Spanish Ministry of Industry, Trade, and Tourism, creating more than 100 webs.
• Production control leader, responsible for web product management and QA testing, providing direct telephone support to customers.
• Head of the Domains Department, point of contact for Red.es (public business entity under the Spanish Secretary of State for Digitalization and AI), managing a portfolio of over 10K domains.

• Advanced knowledge of marketing strategies
• Proficient in using analytical tools such as Google Analytics
• Competencies in managing digital advertising campaigns
• Aptitude for developing content marketing campaigns
• Skilled in market analysis and consumer behavior

• Advanced proficiency in English, both spoken and written
• Ability to write and comprehend complex texts
• Improvement of intercultural communication skills
• Development of strategies to solve linguistic challenges
• Strengthening confidence in oral presentations

• Mastery of marketing strategies and commercial management
• Ability to develop effective marketing plans
• Skill in market analysis and consumer behavior
• Competence in using digital tools for marketing
• Development of communication and negotiation skills

• Strong knowledge in IT systems administration and networking
• Ability to manage diverse servers and operating systems
• Hands-on knowledge of advanced cybersecurity skills
• Problem-solving skills for technical issues
• Aptitude in managing comprehensive tech projects